Ford: Every Decibel Designed

When Ford and B&O teamed up to create the Sound Editions, the brief was clear: this wasn’t just about building a vehicle, it was about reimagining performance. Not just in terms of speed or handling, but in how the car made you feel, through sound.

We saw an opportunity to tell a deeper story, one that put sonic design on the same pedestal as automotive engineering. So, we created Every Decibel Designed, a platform that celebrated the idea that in these vehicles, sound wasn’t just something you heard. It was something you could see, feel, and experience.

Our job was to reflect the obsessive level of detail that went into these cars. From the precision tuning of the B&O system to the way sound moved through the cabin, we built a visual and auditory language where every element, every beat, every light cue, and every camera move was considered part of a composition.