Beforeplay

With STI cases on the rise, the Australian Department of Health issued us with the task of increasing sexual testing amongst young Australians. The problem was, to young people in Australia, STI testing and sexual health is usually an afterthought. So, we needed to make it part of their sexual routine.

Our answer? Beforeplay. A campaign based around the idea that sexual health shouldn’t occur after it’s all gone wrong, but should be something that we practise whilst the fun is being had.

Dare I say it, we tried to make STI testing sexy.