New Zealand Truism

Aotearoa is the first country in the world to see the sun, and the last place you would think to have serious human rights issues. But the truth is, a lot of people there are doing it tough.

This campaign seeks to show that behind the beautiful tourism campaigns, there are some truisms that we’re all ignoring about New Zealand. So, we swapped the took the beautiful scenery with the ugly turth, and the tourism must-do's for  for human right s must-do's. We even hijaked a 10 minute tourism segment on the morning news. All in all we showed that things are hard at the moment in New Zealand, but through the work of the Human Rights Commission, we can all take steps towards that beautiful New Zealand we think of, together.